The brief was to create one visual identity that tied the four events together, while leaving room for each city to feel distinct. Everything needed to travel across multiple venues and formats without losing that connection.

I designed the full suite of event materials: table plans, programmes, table decorations, signage and magazine adverts. Each piece followed the core identity, with small variations city to city to give each one its own sense of place.

Four events and tight timelines meant the system needed to flex. The same core identity, different table plans, different signage, different city each time but all still recognisably one thing.