Prospex Accounting

I worked with Prospex, a female-led accounting firm, to create a clear and confident visual identity that reflected their values and set them apart within the financial sector.

The identity needed to feel professional and credible while also communicating Prospex’s focus on empowerment and inclusivity. It was important the branding felt supportive and approachable, without losing clarity or authority.

I designed a logo that balanced strength and professionalism, creating a solid foundation for the brand. From there, I developed supporting materials including letterheads and business cards, ensuring everything felt consistent and purposeful.

Each element was carefully considered to align with Prospex’s mission of supporting women in business, with a visual language designed to resonate with their audience and reflect their leadership and values.

The new identity gave Prospex a stronger, more cohesive presence, helping them communicate their ethos with confidence. The branding reinforces their commitment to empowering women in business while presenting a professional, trustworthy face to clients.