The Wainwright Prize

I led the rebrand of the Wainwright Prize as part of a wider team, delivering a full visual identity refresh and end-to-end rollout across print, digital, social and live events.

The scope covered everything from logo refinement, colour and typography through to campaign assets, POS and event materials: programmes, pop-ups, presentations, social templates and motion. I also developed a new sub-brand for the Children's Prize, designed to sit confidently alongside the main award while appealing to outdoorsy, book-loving families.

The brief was to modernise the Prize. To shift the audience slightly younger and bring it closer to contemporary outdoor brands like Patagonia and Finisterre. The positioning made the Prize feel more relevant, and more attractive to future sponsors.

I led brand strategy and visual direction throughout, then carried it into the details. Event materials, social templates, and video and social content, so the identity held together wherever it showed up.

It meant working closely with the marketing team, prize directors, the sales team and printers, often on tight turnarounds. Keeping that many people aligned on one system, across that many formats, was as much the job as the design itself.