The Wainwright Prize
I led the rebrand of the Wainwright Prize as part of a wider team, delivering a full visual identity refresh and end-to-end rollout across print, digital, social and live events.
The scope was broad, covering everything from logo refinement, colour and typography through to campaign assets, POS, event materials, programmes, pop-ups, presentations, social templates and motion. I also developed a new sub-brand for the Children’s Prize, designed to sit confidently alongside the main award while appealing to outdoorsy, book-loving families.
The rebrand aimed to modernise the Prize, shifting the audience slightly younger and aligning it more closely with contemporary outdoor brands such as Patagonia and Finisterre. This helped position the Prize as more relevant, distinctive and attractive to future sponsors.
I led on brand strategy and visual direction, designing a flexible system that could scale across campaigns, social media, events and physical spaces. Alongside the core identity, I designed event materials, built social templates and supported social design and video content to ensure clarity and consistency across every touchpoint.
The project involved close collaboration with the marketing team, prize directors, sales team and printers. I brought a calm, organised approach to a complex project with multiple stakeholders, deadlines and formats.
The result was a clearer, more confident and more flexible brand, with strong buy-in from stakeholders and positive feedback from audiences.
